Craftmanship of the product
Nowadays anyone knows that luxury could be easily resumed in having time to do what we love, including our passions. In matters of work, would it be possible to follow less frantic rhythms, evaluating the time and the object produced? The answer is yes. The Slow Economy has influenced a new model of growth, where we all find a balance with our work environment, both natural and social.
A brand new concept of luxury takes shape, but also a new “luxury product”, conceived experimenting and researching. Today, creating luxury means meticulous attention to details, dedication, continuous research and exclusivity. One word evaluate the concept well, and it is artisanship, because creativity is not just a mental attitude.
Often we hear about minimalism, more generally as a mind-set concept, becoming fashionable again. It is deeply opposed to frenzied consumerism imposed by industrialization. For this reason, it helps a lot following a more minimalist attitude. Throw away the surplus, filling our lives for a long time, would make room, and give time, to return to the initial concept. Time to understand, reflect, even the product to buy, to wear, and which is defined, in short, a conscious purchase in the fashion field.